Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
SWISS MARKETS / Bern
Define the buyer before choosing the channel.
B2B lead generation and account development for companies targeting Bern and the wider canton.
Book a strategy call↗RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Separate private-sector selling from other routes
A Bern target list can contain organisations with very different purchasing arrangements. We establish whether your offer is aimed at private businesses, institutions or another clearly defined audience. A normal outbound conversation is not a substitute for a formal procurement process where one applies.
Build a usable regional account brief
The canton is broader than the city. We agree the geography and relevant company characteristics, then research operational fit and decision-making roles. For a technical offer, the account brief should explain why the company could use it and which function is most likely to evaluate it.
Scope the language by the audience
We confirm the language needs of the selected accounts rather than assigning a single message to an entire region. Philip’s native French and English and B2 German provide a starting point; any further language support is agreed as part of the campaign scope.
Combine prospecting with patient follow-up
Some offers require several conversations before an opportunity is ready for sales. We record the account context, qualify interest and agree what should happen next. The aim is a clear handover and a useful market picture, including accounts that are unsuitable or not ready.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗