Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
SERVICES / Cold email outreach
Make the first message worth reading.
Account-led email campaigns for Swiss B2B audiences. Specific targeting, clear relevance and a considered follow-up sequence.
Book a strategy call↗RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Relevance comes before the sequence
We define a segment and its business problem before writing a message. Research should support a credible reason for contacting the company now. Personalisation is useful when it explains the commercial fit; a generic compliment with a first name inserted rarely adds substance.
Write for a real decision-maker
The message connects your offer to a recognisable issue, gives enough context to assess credibility and proposes a modest next step. We develop variations by role or sector when the buying context changes. Clear English or French is preferable to an elaborate pitch that forces the recipient to work out what you do.
Treat delivery and contact handling as campaign work
We review sending arrangements and contact quality before activation. Scope includes verification, suppression handling and a sensible sending plan. Requests to stop are respected. The campaign should be designed around relevant business contacts and reviewed for the requirements of the markets being approached.
Test the proposition, not just the subject line
We compare meaningful message variations, review reply quality and avoid declaring a winner from a handful of responses. Tests can examine the use case, proof, persona or proposed next step. The aim is learning which approach leads to useful conversations, not maximising opens.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗