Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
LGS / THE OPERATING PROCESS
A clear process.
From first brief to follow-up.
Six connected stages, with defined responsibilities and a useful commercial decision at every review.
Book a strategy call↗RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
01 / Commercial discovery
We review your offer, existing customers, sales cycle and objectives. The discussion should establish who can buy, why they would care and what your sales team considers a useful next conversation. We also identify exclusions, existing account ownership and any delivery constraints that affect the campaign.
02 / Research and campaign design
We turn the ICP into an account brief, map relevant decision-makers and agree which data fields are needed. A sample is reviewed before the research expands. Messaging follows the buying context: the use case, persona, evidence and proposed next step. The working language and channel mix are agreed alongside it.
03 / Readiness and approval
Before launch, we confirm approved claims, contact handling, channel access and the handover process. Your team reviews the campaign’s core message. We also agree who answers technical questions, how scheduling works and how to stop or redirect outreach when a prospect responds.
04 / Activation and reply handling
The campaign starts with the agreed account set and channel plan. Replies are reviewed for relevance, routing, timing and interest. A request to stop is respected. The point is a coherent conversation with the account, not uninterrupted activity across several tools.
05 / Qualification and handover
We qualify against criteria agreed before launch. The handover includes account context, contact responsibility, the conversation history and the reason for meeting. Your team takes the next commercial step and shares whether the discussion matched expectations.
06 / Review and improvement
Reviews separate researched accounts, contacts, outreach, replies, qualified interest and meetings. We capture objections and disqualifying factors so the next decision is informed. Changes may involve targeting, the proposition, the message or the next-step offer. We do not change every variable at once and call it optimisation.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗