Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
SWISS MARKETS / Lausanne
Research-led outreach for the Vaud market.
Lead generation for B2B companies targeting Lausanne and the wider canton of Vaud.
Book a strategy call↗RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Define the commercial use case behind the technology
Vaud’s economic promotion agency highlights technology-intensive industries and innovation. For a campaign, that broad context must become a specific use case: which organisations have a problem your offer can address, and which roles own it? We research the account’s business model and buying context before choosing a message.
Connect technical and commercial stakeholders
A technical offer can involve engineering, operations and commercial contacts. We map the likely buying group instead of expecting one senior title to cover every question. Outreach should explain the business relevance without making technical claims your team cannot support.
Work across the Lausanne–Geneva corridor
LGS is based in the Lausanne–Geneva region. A Vaud programme can begin with a focused account set and extend where the same use case applies. We keep location, segment and persona visible in reporting so a broader campaign does not hide where interest actually comes from.
Use founder experience appropriately
Philip’s background includes cloud technology at Exoscale and business development at Debiotech. That experience informs how complex offers are discussed; it is not a claim that every Vaud campaign will perform the same way. The engagement still begins with your evidence, your product and your target customers.
Regional context: Innovaud: key sectors ↗. Campaign approach is LGS’s own.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗