SERVICES / B2B lead generation

Turn a defined market into qualified conversations.

A complete outbound programme for companies selling B2B in Switzerland. We research target accounts, identify decision-makers and coordinate email, LinkedIn and phone around a clear commercial objective.

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RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
01 / DISCOVER

Find the person.
Understand the account.

Emailcontact@example.com

Phone+41 •• ••• •• ••

LinkedInDecision-maker identified

ICP → research → enrichment → review
02 / ENGAGE

One conversation.
Connected channels.

  1. 01✉ Personalised introduction
  2. 02in LinkedIn connection
  3. 03✉ Relevant follow-up
  4. 04☎ Prepared sales call
A reply changes the next step.
03 / LEARN

Read the signals.
Qualify the interest.

Open rate42%
Click rate6%
Meetings booked04
Example only. Opens and clicks are directional signals.
Human review at every commercial decision.Explore the process

Start with the account, not the address

A useful prospect list starts with a reason each company could buy. We define the ideal customer profile using your offer, contract value, sales cycle and existing customer evidence. Geography, company size and sector narrow the universe; a relevant use case gives the outreach its purpose. We also agree exclusions so your campaign avoids existing customers, competitors and unsuitable accounts.

One campaign across three channels

Research becomes a coordinated sequence of email, LinkedIn and telephone activity. Each touch has a role: introduce relevance, establish the right contact, test interest or continue an earlier conversation. Replies are reviewed in context. A prospect who responds on one channel should not receive an unrelated message on another.

Agree qualification before launch

We define what your sales team needs to see before accepting a meeting. That may include account fit, the contact’s responsibilities, a relevant need and willingness to discuss it. A reply is not automatically an opportunity. Your team receives the conversation history and the reason for the handover.

Make the campaign measurable

Reporting follows researched accounts, reachable contacts, outreach, replies, qualified conversations and meetings. These stages remain separate so activity is not confused with commercial progress. We use the findings to adjust segments and messages rather than simply increasing volume.

THE NEXT MOVE IS YOURS.

Your next Swiss client
is already out there.

Let’s find the right companies, start the right conversations and build your Swiss pipeline.

01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗
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