FOUNDER EXPERIENCE / STARTUP MARKET DEVELOPMENT

Supporting a new offer in the Swiss market.

Philip Allsopp’s work at Kodi Tech: startup market development, responsibilities and relevance to founder-led Swiss business development.

RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
01 / DISCOVER

Find the person.
Understand the account.

Emailcontact@example.com

Phone+41 •• ••• •• ••

LinkedInDecision-maker identified

ICP → research → enrichment → review
02 / ENGAGE

One conversation.
Connected channels.

  1. 01✉ Personalised introduction
  2. 02in LinkedIn connection
  3. 03✉ Relevant follow-up
  4. 04☎ Prepared sales call
A reply changes the next step.
03 / LEARN

Read the signals.
Qualify the interest.

Open rate42%
Click rate6%
Meetings booked04
Example only. Opens and clicks are directional signals.
Human review at every commercial decision.Explore the process
Kodi Tech

Kodi Tech

February–July 2020 / founder’s prior role

Based on Philip’s CV. This work predates Lead Generation Switzerland.

The brief

Support the Swiss implementation of a startup offering pay-per-spray hand-disinfection machines and consumable disinfectant during the COVID-19 period.

The work

Helped structure local business-development activity, prospected hospitals, clinics and companies, participated in client visits and events, and created social-media content to support awareness and sales.

Commercial relevance

This role combined early market development, customer research and practical selling activity. Understanding which organisations could use the offer was a necessary first step before approaching them.

What this brings to LGS

A foundation in researching a market, approaching organisations and supporting follow-up around a new proposition. It is prior professional experience, not an LGS client campaign.

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THE NEXT MOVE IS YOURS.

Your next Swiss client
is already out there.

Let’s find the right companies, start the right conversations and build your Swiss pipeline.

01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗
BOOK A STRATEGY CALL ↗