SECTOR CONTEXT / Startups & innovation

A defined offer deserves a focused market test.

Research and outbound support for B2B startups with a clear offer and capacity to follow up on commercial interest.

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RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
01 / DISCOVER

Find the person.
Understand the account.

Emailcontact@example.com

Phone+41 •• ••• •• ••

LinkedInDecision-maker identified

ICP → research → enrichment → review
02 / ENGAGE

One conversation.
Connected channels.

  1. 01✉ Personalised introduction
  2. 02in LinkedIn connection
  3. 03✉ Relevant follow-up
  4. 04☎ Prepared sales call
A reply changes the next step.
03 / LEARN

Read the signals.
Qualify the interest.

Open rate42%
Click rate6%
Meetings booked04
Example only. Opens and clicks are directional signals.
Human review at every commercial decision.Explore the process

Test a precise commercial hypothesis

An early campaign should focus on one audience and a clearly stated problem. We help turn the founder’s understanding into an account brief, then prepare outreach that can test relevance. If the product or offer is still undefined, the first work may need to be positioning rather than campaign volume.

Match the programme to available sales capacity

A startup team needs to be ready to handle the conversations it generates. We agree the next-step offer, qualification criteria and who will take meetings. The engagement should fit the team’s ability to respond and learn from feedback.

Relevant founder experience

Philip’s work at IFJ involved entrepreneurship services and regional initiatives. At YBInspire, he supported a startup and innovation programme with prospecting, founder coaching and commercial systems. This experience informs his approach; it is not a claim of guaranteed startup growth or fundraising outcomes.

Use feedback before expanding

Replies and calls can reveal a different buyer, a weak reason to act or an implementation concern. We capture those findings so you can decide what to change. A disciplined test is useful when it improves the next decision, even if the first target segment proves unsuitable.

THE NEXT MOVE IS YOURS.

Your next Swiss client
is already out there.

Let’s find the right companies, start the right conversations and build your Swiss pipeline.

01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗
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